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The Disc Directory gives you the potential to generate new business for yourself in a pro-active and cost-effective way.
The directory is both an innovative and an exceptionally effective, yet reasonable way of advertising your company.
It’s all about recommendations similar to that of eBay. Uniquely, The Disc Directory allows all companies to compete by the level of service they provide to their customers and the reputation they have built.
This is done quite simply by helping advertisers to obtain feedback from their customers and allowing them to build up their word of mouth credibility, so that when a potential customer searches your category, instead of having to search through all the listings, they are immediately drawn to those highlighted at the top within the 'Most Recommended' table.
The first website ever to be delivered through the front door
The Disc Directory is on both a website and credit card sized CD-Rom. In its first area, the directory was delivered throughout the Portsmouth postcode area to over 230,000 addresses – commercial and residential.
It is the only delivered directory in the country to be awarded the Trading Standards Buy with Confidence standard which means that The Disc Directory is vetted and approved by Trading Standards.
Over the next 18 months, The Disc Directory is expanding into 23 other regions including Southampton, Bournemouth, Reading, Brighton, Gatwick, Guildford, Bristol, Oxford, and Swindon. Circulation in each area varies from a minimum of 190,000 to over 400,000 with a total distribution of over 3 million directories. The plan is to distribute The Disc Directory on a national basis.
In addition, the directory is the official Weather sponsor on the South coast’s Ocean FM and mentioned at least 75 times per week. As a further incentive to advertisers, a new business which has pro-actively received recommendations is chosen each week and then broadcast as ‘the most recommended local business’ for the whole week (the radio coverage alone can pay for your listing). The Disc Directory also sponsors Power FM’s Tune Tracka which gives further exposure throughout the South coast.
Web traffic is growing strongly and based on current figures, the directory forecasts over 200,000 users to the Portsmouth site in its first year of operation. Over 55% of buyers save the site within their favourites (estimated by server software – September 2007).
Should you still be uncertain about trying something new, the most cost-effective listing that allows feedback works out at £95 (ex vat), the equivalent to 31 pence per day; you probably spend more on a daily paper but just think about the possible rewards for your business.
For further information call now: 0800 043 2100 or email: sales@thediscdirectory.co.uk