21st century business directory for Winchester

Philip Molden Sep 16 2008

The Disc Directory has partnered Winchester City Council to launch a new, searchable database of over 6,000 businesses based in the district.

The Council, which is committed to supporting local enterprise, has taken a major step in providing a technologically advanced business directory which offers a free listing to every business in the Winchester District. The directory becomes more useful for both consumers and businesses each time it is used, setting it apart from the kind of directories produced in the past.

The outstanding function of The Disc Directory's online business directory for the Winchester District is the ability for consumers to leave feedback and recommendations. These recommendations, once authenticated, can help consumers to source and ultimately use local businesses. Recommendations also benefit the businesses as they have the support of independent references when doing their own marketing. In the current economic climate, the ability for any business to stand out is particularly important.

The directory provides over 20,000 search criteria and more than 1,200 service categories, along with a map finder facility with road, aerial and bird's eye views. Business listings include trade accreditation marques such as Buy with Confidence, Safe2Eat, CORGI, Chamber of Commerce and Good Salon Guide.

South coast company The Disc Directory, which currently covers the majority of Hampshire and Dorset with its own business directory, has developed and will maintain the directory. The directory style represents a big leap forward from previous, paper-based formats which dated quickly and even more recently introduced static web listings.

Cllr George Beckett, Leader of Winchester City Council, said:
"We are delighted to be working together with The Disc Directory on this initiative. The directory has a clear emphasis on service quality and will be a really valuable resource for people and companies seeking to buy goods and services. I am certain that it will strengthen Winchester's reputation as a great place to do business, and am particularly pleased to be using such a green and customer-focused format."

John Pemberton, Director at The Disc Directory, said:
"Securing a flagship client such as Winchester City Council is testament to the quality of the product we have developed. The Council looks to deliver cost-effective solutions that will provide a valued service for their residents and council tax payers, and we are elated to have been chosen to assist with this."