Advertisers predict growth in online ad spend

Philip Molden Sep 16 2008

Advertisers predict online ad spend will continue to maintain growth over the next two years, according to research from the European Interactive Advertising Association (EIAA) .

Some 81% of advertisers claim their online ad spend has grown in 2008 and believe it will continue over the next two years. The research also revealed 82% of those who had seen an increase in online ad spend admitted taking it directly from print media (40%), TV (39%) and direct marketing (32%) budgets.

It also found 73% are increasing their use of online as an ad medium, compared with 31% of advertisers decreasing their use of TV and 40% decreasing use of print.

According to the research 38% of advertisers now view online as essential, compared with 17% in 2006.