Southampton business directory with a difference i

Philip Molden Jul 10 2007

A unique businesses directory launching in Southampton is set to benefit thousands of local businesses and more importantly help consumers make a more informed decision when searching for a business or service by using The Disc Directory.

The comprehensive Southampton directory will cover all businesses in the SO postcode region; an extensive area extending through the New Forest, Romsey, Winchester, Eastleigh, Southampton, Hedge End and Bishop's Waltham.

The website is now online at and for those without internet access the complete directory is also available on a distinctive business card size CD-Rom which conveniently fits into a purse or wallet.

Businesses are currently being targeted and once the CD-Rom directory is complete it will be delivered throughout the entire SO postcode area later this year; that's a distribution to over 288,000 homes and businesses.

The Disc Directory features an interactive facility called ‘Word of Mouth' which allows customers to leave positive feedback about a business; the website collates this and then highlights the ‘most recommended'. This facility ensures that the companies with the best customer feedback and recommendations also have the chance to be at the top rather than having to trail behind those advertisers that have spent the most money.

"The ‘Word of Mouth' feature is perfect for those businesses that regularly receive positive feedback but don't always have the resources to tell potential customers about it. This is an amazing tool for local businesses as it helps them spread the good news about their service to the rest of the region," said Operations Director Philip Molden.

Now the best businesses in the Southampton area regardless of their size can really benefit. This facility means that personal recommendations can now reach thousands of people, rather than just a few friends or relatives.

The website is easy to use and posting feedback about a business is very straightforward, customers just need to log on and follow the simple instructions.

"Although great news for businesses, it is really the local people who will benefit as the directory pinpoints genuine businesses that are providing a good, conscientious service. Whether people are looking for an outstanding Italian restaurant or a reliable garage, The Disc Directory will be able to help them out," added Philip.

The Disc Directory for Southampton follows a very successful launch in Portsmouth earlier this year. A fantastic response from Portsmouth businesses means there are now over 10,000 businesses covering 1300 categories listed on the directory, with more joining everyday. A further 10 regions in the south will also get to benefit from their own local Disc Directory over the next 18 months.

To find out how your business can benefit from being part of The Disc Directory phone on 0800 043 2100 or email