Why would an advert convince you to contact a busi

Philip Molden Jan 31 2008

It's true; we're all guilty of being swayed by an advert at some stage. Yet, depending on our need at the time, why on earth would someone contact a business they know nothing about simply on the strength of an advert?

It's what directories have played on for years; the more prominent or largest of adverts often lull you in to a false sense of security and then we learn from experience!

In the ideal world, the good businesses shouldn't need to advertise as all their work comes from word of mouth but in the competitive marketplace being good doesn't always mean being in demand; hence the need for business promotion.

For Southampton businesses an effective answer has arrived through The Disc Directory (, where the deciding factor that matters most when choosing a business - a good reputation - is highlighted and shown to all looking to use that type of business. ‘Word of Mouth' is nothing new but rather than limiting it to a select few The Disc Directory enables businesses (through their customers and clients) to tell the rest of the Southampton area just how good they are and why others should be using them.

Over the coming months, an innovative hardcopy version of the directory will be distributed throughout all the Southampton postcodes hitting over 288,000 businesses and homes. With over 15,000 local businesses amongst 1200 categories The Disc Directory is the first on line and distributed directory to be Trading Standards approved by achieving the influential Buy With Confidence standard. Chamber members are already highlighted through their membership status and will also benefit by receiving a discount on a listing.

So, the next time you're looking for a local business don't leave it to chance, find the recommended business in The Disc Directory. You could also spread the word by leaving feedback on the businesses you've used and would definitely recommend to others.

For further details contact us by email
or phone free on 0800 043 2100

Published in Hampshire Business - February 2008